![]() The company’s efforts to broaden its customer appeal is entertaining to watch, as demonstrated by the recently launched EOS M200, which appears to be targeted at non-tech-savvy customers who like flowers and looking pretty (a.k.a. The marketing is also somewhat surreal for Canon, a company that is far more comfortable creating heavy, expensive, complicated boxes for men who like heavy, expensive, complicated boxes. Perhaps something of an omen, but this shot from Canon's press release shows the IVY REC being left behind. I'm split between respecting Canon for trying something new while also feeling a little bit embarrassed for them. I'm trying to imagine any other established camera manufacturer going this route, and it's genuinely difficult. ![]() No doubt the development of such a product has cost significantly more than the funds raised through Indiegogo, so this might be more of an experiment in customer relations than a concerted effort to find a means of developing new products. Why would a well-established company such as Canon have to turn to crowdfunding in order to develop a product? The now-completed campaign on Indiegogo shows that 522 perks were claimed and appears to have raised just shy of $60,000 - surely a sum that is small change for a corporate multinational such as Canon. One of the most bizarre aspects of this camera’s launch is how it has been brought to market. Surely, Canon has finally designed better means of connecting a smartphone, though I’m not particularly optimistic given that the launch video for the EOS M200 - a camera that’s intended as a step-up from a smartphone, but for adults - shows that the process still looks somewhat daunting, not helped by the fact that Canon believes that a convenient “nickname” for a device can be “EOSM200_C64D7.” Note to Canon: if a nickname is longer than the device's actual name, is not pronounceable, and contains randomly generated characters, it is not a nickname. Will the new app be better than the old? We wait to find out.
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